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Podcast: 'Trend of Nationalist Films Isn't Over, There's Still So Much Hindu Mythology Out There'

Alankrita Shrivastava, acclaimed director of 'Lipstick Under my Burkha' and 'Bombay Begums', speaks on what draws viewers to theatres, sometimes in spite of the expenses.
Sidharth Bhatia
Jun 28 2022
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Alankrita Shrivastava, acclaimed director of 'Lipstick Under my Burkha' and 'Bombay Begums', speaks on what draws viewers to theatres, sometimes in spite of the expenses.
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Does the resounding flop of the big budget film Samrat Prithviraj suggest that nationalism no longer works as a subject and that audiences are shifting to small and independent films, and to streaming platforms?

Alankrita Shrivastava, who has made films such as Lipstick Under my Burkha – for the big screen – and shows like Bombay Begums for OTT platforms, doesn’t think so.

She says that the theatre-going experience has become very expensive and there has to be “a high level of excitement” in making someone spend a lot of money to go to the cinema to watch a film.

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“The film must have that X factor – many films, big and small, have proved very successful in recent weeks.”

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This article went live on June twenty-eighth, two thousand twenty two, at thirty-eight minutes past twelve at noon.

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