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How CBSE Turned School Principals Into Its Social Media PR Wing

Alt News has previously documented similar patterns, in which social media content creators appeared to amplify government policy narratives using scripts reportedly circulated by PR agencies.
Alt News has previously documented similar patterns, in which social media content creators appeared to amplify government policy narratives using scripts reportedly circulated by PR agencies.
how cbse turned school principals into its social media pr wing
Screengrabs from posts made by school officials.
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As Class XII board examinees took to social media to raise concerns about alleged marking discrepancies in the CBSE’s newly introduced On-Screen Marking (OSM) system, a parallel trend emerged online: principals of CBSE-affiliated schools began posting strikingly similar videos and parroting similar lines while defending the evaluation mechanism and urging students to “trust the system.”

For the first time this year, the Central Board of Secondary Education (CBSE) introduced the On-Screen Marking (OSM) system, a digital evaluation mechanism intended to replace the conventional process of physically handling and checking answer scripts. Under the new system, answer sheets are scanned, uploaded to a centralised portal, and evaluated digitally by examiners logging into the CBSE platform. Marks are entered directly into the system, reducing manual tabulation errors and streamlining the evaluation process.

However, shortly after the declaration of results, social media platforms, particularly X (formerly Twitter), were inundated with complaints from students alleging serious irregularities in the evaluation process.

Among them was Vedant Srivastava, who claimed that after receiving unexpectedly low marks in Physics, he applied for photocopies of his answer scripts through CBSE’s re-evaluation process. To his shock, the Physics answer sheet uploaded by the Board did not appear to be his own. To make things worse, upon seeing his post, Doordarshan news anchor Ashok Shrivastav sarcastically wrote in Hindi: “Did Pakistanis also appear for CBSE exams?!!”

Dozens of students have since alleged that the scanned copies of their answer scripts were blurry, partially missing, displayed blank pages, or were otherwise difficult to read. Several students also claimed that correct MCQ responses were awarded only partial marks, step marking had been ignored, answers appeared unchecked, and overall scores were inexplicably lower than expected.

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  1. New Era School, Baroda.

2. K R Mangalam World School, GK-II

3. Sir Padampat Singhania Education Centre, Kanpur

4. Cygnus World School

5. DPS Gandhinagar

6. CHIREC International School, Kondapur

7. Lakshmipat Singhania Academy, Kolkata

Most of the videos have been taken down from the pages now.

Several other schools uploaded similar videos, carrying substantially similar messaging if not verbatim. These included:

  1. DPS Siliguri 
  2. Bhagirath Rati Maheshwari Vidyapeeth
  3. Vikash Residential School, Bargarh
  4. Remal Public School, Delhi
  5. Miles Broson Residential School, Guwahati
  6. CM Shri School, Rohini

Not only principals of the schools, but also faculty members and students were allegedly ordered to make such videos and upload them on social media platforms.

This article went live on June second, two thousand twenty six, at zero minutes past seven in the evening.

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