Union Govt Renames Ayushman Bharat Health Centres 'Ayushman Arogya Mandirs'
The Wire Staff
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New Delhi: The Union government will rename health and wellness centres under the Ayushman Bharat scheme into 'Ayushman Arogya Mandirs'.
The Union health ministry has written to the states and Union Territories to implement this rebranding, and asked for photographs of primary health facilities with the new title by December 31, this year.
All Ayushman Bharat-Health and Wellness Centres will now have to be renamed as 'Ayushman Arogya Mandirs' and carry the tagline, 'Arogyam Parmam Dhanam,' the letter by additional health secretary and National Health Mission director L.S. Changsan directed.
The government has earmarked Rs 3,000 per facility for this rebranding exercise. In 2018, the Union government had said 1.5 lakh such health and wellness centres will be created.
This title and tagline, in English and Hindi, will have to "suitably replace the existing title...across all the operationalized AB-HWCs," the letter notes.
The tagline needs to be transliterated in the state's languages, it says.
The letter specifies fonts and sizes too.
The earlier logos and the National Health Mission's logos are to be retained, it says.
This article went live on November twenty-seventh, two thousand twenty three, at forty-one minutes past eleven in the morning.
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