Chhunchi Revives India’s Handloom Heritage with Exquisite Handloom Cotton Sarees for the Modern Woman

Founded by Dr. Purtika Choudhury, Chhunchi blends timeless Indian craftsmanship with contemporary design through its authentic handloom cotton saree collection.

In a world dominated by fast fashion, Chhunchi is bringing India’s timeless weaving artistry back to the spotlight with its premium collection of handloom cotton sarees. Each saree is a masterpiece of craftsmanship, handwoven by skilled artisans using traditional looms — embodying the soul of India’s textile heritage.

Founded by Dr. Purtika Choudhury, Chhunchi stands as a tribute to India’s weaving communities. The brand’s name itself — derived from the Odia word meaning “needle” — captures the essence of creation, patience, and the precision that defines the handloom process.

“A handloom saree is more than a garment; it’s a story of tradition and touch,” says Dr. Choudhury. “With Chhunchi, our mission is to empower artisans while offering women globally the chance to wear a piece of living heritage.”

A Tapestry of Regional Mastery

Chhunchi celebrates India’s diverse handloom traditions through its curated saree collections. The Pochampally cotton saree, known for its striking geometric Ikkat designs, represents the legacy of Telangana’s weavers. The Sambalpuri cotton saree from Odisha showcases intricate motifs and bold colors inspired by tribal culture, while Bengal cotton sarees offer soft textures ideal for daily elegance.

Other celebrated weaves include the Nuapatna cotton saree, admired for its temple borders and cultural motifs, and the Khadi cotton saree, symbolizing India’s self-reliant spirit. For those who prefer subtle glamour, Chhunchi’s Cotton Tissue Saree line adds a touch of sheen while maintaining the grace of handwoven texture.

Crafted with Purpose and Sustainability

Each saree is woven using eco-friendly dyes and natural fibers, reflecting Chhunchi’s commitment to sustainable fashion. The brand ensures fair wages, ethical production, and transparency across its artisan network. Every drape tells a story — from the rhythmic clatter of the loom to the final fold of fabric that reaches the wearer.

Chhunchi also emphasizes the emotional connection between the weaver and the customer. By choosing a handloom saree, buyers become part of a larger story — one that preserves tradition, empowers artisans, and sustains India’s living craft heritage.

About Chhunchi

Chhunchi is an Indian handloom saree brand founded by Dr. Purtika Choudhury, dedicated to preserving India’s weaving legacy through authentic craftsmanship and sustainable design. With the tagline “The Needle’s Craft,” Chhunchi blends the beauty of traditional weaving with modern elegance, offering collections like Pochampally, Sambalpuri, Bengal, Nuapatna, and Khadi cotton sarees.

Explore the collection at www.chhunchi.com and rediscover the artistry of Indian handlooms.

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