New Delhi: YouTube is chief frontrunner of video streaming services in India in 2024, a report on the emerging trends of video industry have revealed.
According to a report by Business Standard, YouTube remained the largest video streaming platform and earned Rs 14,300 crore in revenue in India. It was followed by Meta, JioStar, and Netflix.
The Media Partners Asia’s 2025 report on the Asia Pacific video and broadband market revealed major growth drivers and significant shifts in the industry landscape. Streaming will overtake TV by 2027, driven by China and India, with streaming’s share from APAC video industry revenues rising from 44% in 2024 to 54% by 2029, it stated.
According to the Business Standard report, the subscription-driven video on demand (SVoD) market also bounced back in 2024, adding an estimated 15 million subscribers, taking the total number of streaming video subscribers in India to 125 million.
The online video market has been witnessing a rapid surge over the past few years, driven by increased engagement and monetisation.
India is the largest market for video streaming, driving an industry revenue growth of 26%, followed by China (23%), Japan (15%), Australia (11%), Korea (9%) and Indonesia (5%). Altogether, these key markets account for approximately 90% of incremental video industry revenue growth, the MPA report revealed.
It forecasted that India will spearhead growth in the premium video sector contributing close to half of the sector’s US$5.5 billion in incremental growth across the Asia Pacific.
Meanwhile, given that online video is expected to experience robust 16% CAGR growth in India, the doom of traditional television is not far, although the sector remains material in many parts of the country.
