For decades, Jammuites agitated for ending the Durbar Move. Now, facing economic ruin, they hope it will be back soon. Kashmir, however, is apathetic to the demand.

Possibly realising it may have been a folly, even local BJP leaders muted their response to criticism.

The BJP did not field any candidate in Kashmir for the Lok Sabha polls and there is uncertainty about state Assembly polls. As Centre and BJP remain on the backfoot, critics ask where the post-370 paradise is. Most locals, including BJP voters, don't want a 'Delhi-like model'.

The scale of the negative PR is such that no amount of sponsorship of cricket tournaments or series will earn it brownie points or erase the last few days from public memory.