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Janina Steinmetz

Janina@Steinmetz.com

Articles Written By Janina Steinmetz

whatsapp introducing advertising is a potentially lucrative but risky move

WhatsApp Introducing Advertising Is a Potentially Lucrative but Risky Move

If done carefully, WhatsApp could strike that fine balance between making a profit and maintaining trust. But if users sense their private sphere is being commodified, the backlash may be swift.