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Latha R. Nair

vcbk@vnfkj.com

Articles Written By Latha R. Nair

blend in or stand out branding blunders of indian startups

Blend In or Stand Out? Branding Blunders of Indian Startups.

Being low in descriptiveness makes a trademark high in exclusivity. Unfortunately, entrepreneurs often do the reverse, rendering their trademarks non-exclusive and commonplace.

the trademark and gi battle for kashmiri products must be taken seriously

The Trademark and GI Battle for Kashmiri Products Must be Taken Seriously