The non-populists, instead of writing an obituary about populism, should focus on understanding why populists are on the march. They should go to the people, have the courage to take bold actions. Importantly, they should invest in actions that would rebuild people’s trust in democracy.

In times of digital transformation, misinformation and troops of favourable video editors can sway voters and construct imagery of leaders and parties far removed from truth.

In both Europe and India, far-right parties exhibit a common pattern of lacking a concrete plan to address the fundamental issues confronting farmers. Instead, they resort to a propaganda-driven approach to manipulate public opinion and perpetuate their hold on power.

Pakistan needs dynamic young leaders who can bring renewed energy, innovation, and a contemporary perspective to address the evolving challenges.

As the far-right propagates a simplified and emotionally resonant message, the lack of coordination and a shared vision among the “non-far-right” strengthens the far-right's illusion of representing the entirety of “the people”.